Definition
Entity SEO is the practice of making a business or person legible to search engines and LLMs as a distinct entity, with a canonical page, Person or Organization schema, verified sameAs links, knowsAbout topics, and consistent name/address/role across sources.
Why it matters
LLMs resolve entities before they decide what to cite. An agency named generically, linked inconsistently, and without a canonical entity page gets deflected to competitors. An agency with a tight entity graph gets cited by name.
How we think about it
For every client we publish a canonical entity page, founder or company, with full schema. We check sameAs links actually resolve, knowsAbout reflects real expertise, and the entity is referenced from every major page on the site.