Skip to content
Programmatic SEO

Content uniqueness

The measurable distinctness of one page from every other page on the site.

Definition

Content uniqueness is how distinct a given page's body is from every other page on the site. Measured via n-gram overlap, cosine similarity of embeddings, or simple string-diff percentage.

Why it matters

Search engines and LLM crawlers treat near-duplicate pages as redundant. In pSEO at scale, uniqueness is the difference between 500 indexed pages and 500 deindexed pages.

How we think about it

We measure uniqueness as 40%+ n-gram difference between any two pages in a generated set. Enforced in CI. If a set fails, the generator rewrites or the axis was wrong, we don't ship the duplicates and move on.

Want this on your site, not in a glossary?

We use analytics to understand which pages help, with PII redacted and session inputs masked. Your form submissions always reach us regardless of this choice.